Though HybridAF is known for its ability to provide 24/7 access to members, there are other ways it can be used to add value to both members and the business.
At its heart, HybridAF is about unattended access—rather than 24/7 access, per se—meaning it allows people to access a facility on their own, either during regular business hours or otherwise. And this access can also be restricted to a specific day or days, to specific times, or even for a one-time use.
Enter HybridAF’s Class Feature:
It allows gym owners to provide one hour access to, for example, a drop in from out of town.
How it works:
- HybridAF integrates with a host of gym management and gym registration platforms, including Zen Planner, PushPress, Pike 13, StreamFit, Mariana Tea, Wodify, Acuity, shopify, Kilo to name a few (Check out a full list of these integrations here).
- The member or drop-in, then, signs up for a time slot or class in whatever software their gym uses, and the HybridAF software then steps in and provides them physical access to the facility.
Crushing the Drop-Ins at The Strip Barbell
Joe Tepe, the owner of The Strip Barbell in Las Vegas, Nevada, is one gym owner who is taking advantage of the one-time drop-in user. He uses Acuity, which seamlessly integrates with HybridAF, he explained.
In the last 18 months, Tepe had had 3,844 drop-ins attend The Strip Barbell, each of whom paid $25 a pop. Since starting to use HybridAF, he has had more than 6,000 drop-ins.
Best of all, the revenue from these drop-ins has been largely hands off revenue for Tepe, as they register, sign the waiver and pay for the session through Acuity without Tepe having to get involved.
After that, they are given a one hour time slot to enter the building, and once they’re in there they can train for as long as they like, Tepe explained.
Worth noting: Tepe also owns a CrossFit gym in the same parking lot as The Strip Barbell, so many of his CrossFit members also pay for unattended access at The Strip Barbell. He said this has gone a long way in increasing his client retention.
“It gives so much more availability to my members. My thought is, if you can give clients more exposure to your gym, and not make them seek it somewhere else, then their length of engagement at your gym will increase, and it has,” he added.
Further, it has helped accommodate CrossFit members who have specific goals they want to work on outside of regular classes, or who want to follow their own programming.
“People will come to my CrossFit gym and they want to do HWPO programming or snatch in the corner, and I can tell them, ‘No, not here, but you can do it at my other gym’ across the parking lot. It means I’m no longer turning down revenue,” he said.
Corus 45
Hillary Zashin, the owner of Corus 45 in Cleveland, Ohio uses the class feature along with MarianaTek software to provide clients door access for specific class times only.
“Clients can access the studio 15 minutes prior to the start of class only if they have a reservation,” she said. “This ensures our studio remains secure.”
In fact, her whole gym is reservation-based and does not have official open hours, so all
members must have a class reserved in order to access her studio.
For Zashin, it’s allowing her to run her business in the way that works best for her.
“Limiting access to clients with a reservation keeps our studio, our members and our staff more secure,” she added.
Final Thoughts
For gym owners who are apprehensive about offering unattended access, Tepe said this: “More than 6,000 people have used it and I have never had an issue.”
He added: “People who are worried are worrying about the half of a half of a percent of people, so to not do something very useful for fear of that half of a percent, is silly.”
Ready to Learn More About HybridAF?
To provide you with a comprehensive understanding of HybridAF and how it can benefit your business, we have attached an overview and a link to a demo video: https://www.youtube.com/watch?v=iA5UVQmhijQ
We invite you to explore these resources and gain valuable insights into our offering. Our dedicated team is ready to answer any questions you may have and guide you through the process of implementing HybridAF at your gym.
Thank you for your interest in HybridAF. We look forward to partnering with you and elevating the fitness experience for your members.
