When economic hardships hit, people often panic, and through the panic they just might think about, or act on, canceling their gym membership.
Many times they don’t want to quit. They know that quitting is only going to hurt their physical and mental health in an already tough and stressful time, but something in their brain is telling them they can no longer justify paying $200-plus a month on their fitness.
So sitting down with the panicked member and being able to offer them another, more affordable option, is sometimes just what they need to keep them focused on their fitness (and prevent you from losing yet another member).
The solution: You can then offer them an open-gym time gym access only for a lower rate than their current group class or high-ticket individual design membership, a win for all, as now the member will stick around and is more likely to convert back to classes or individual design in the future than they would be if they fell off the bandwagon altogether.
Essentially what this does is drive a sense of community letting people continue to train on their budget and time.